Circular Luxury Fashion Represents A Dilemma For Existing Brands

In a world of fleeting fashion trends and escalating production costs, the fashion luxury industry finds itself at a crossroads. Second-hand fashion luxury represents both an opportunity and a threat for traditional brands. Could the true essence of luxury lie in the timeless allure of high-quality, limited-edition pieces from decades past? If so, how should traditional brands adapt?

The Age of Shrinkflation and Threats to Scarcity in a Globalised Luxury Industry

Once upon a time, acquiring a luxury item often required a pilgrimage to a specific city, where local brands cultivated exclusivity and craftsmanship, defining qualities of luxury. Long before the digital boom and the rise of luxury conglomerates, each market had its unique set of offerings, heightening the sense of rarity and personalization.

Fast forward to today, and one finds near-identical luxury products, ubiquitously available around the globe,

Read the rest

Pitch Deck Example Verishop Fashion Startup Used to Raise $40 Million

  • Verishop, an online marketplace for independent and emerging brands, launched in 2018. 
  • Verishop was cofounded by former Snap exec Imran Khan and ex-Quidsi head Cate Khan.
  • Read the 16-page pitch deck the founders used to raise a $40 million Series B round in July. 

When former Snap chief strategy officer Imran Khan and his wife, former Quidsi head Cate Khan, founded Verishop in 2018, they sought to create a marketplace that offered assistance to luxury brands, a clientele they felt had been largely overlooked by bigger online retailers like Amazon and Walmart.  

“We wanted to create a platform that connects these independent and emerging brands with their fans and customers,” Khan told Insider.

Verishop operates as an online marketplace where shoppers can purchase items from independent and emerging luxury brands on their desktop and mobile devices. The marketplace includes features like feeds for collections and items; the ability

Read the rest

Africa’s coolest fashion designers will soon have their clothes in a s

When you visit a chic shopping area–say, the Meatpacking District in New York or the Champs Élysée in Paris–you’ll find the best-known luxury brands of our time, from Chanel to Tory Burch. The vast majority were founded by white designers, with a distinctly Western point of view.

Amira Rasool [Photo: The Folklore]

Amira Rasool thinks this is a problem; she’s on a mission to help African designers to take their place among their American and European counterparts. Four years ago, she launched The Folklore, a marketplace that curates top African designers, like Ahluwalia or Thebe Magugu. But on September 7th, the company is expanding beyond single item sales, and will soon be unveiling a new platform called The Folklore Connect that makes it easy for retailers to place bulk orders from these designers to get their clothes in front of new customers.

Rasool grew up loving fashion and

Read the rest