Why Miu Miu Is the Top Fashion Brand of 2023

  • Lyst named Miu Miu as the top clothing brand of 2023 in its annual Year in Fashion report.
  • The Italian design house was extremely influential amongst celebrities and fashion fans this year.
  • It brought back ballet flats and started a new underwear-as- outerwear trend.

After a year of trendsetting, Miu Miu has been named the top fashion brand of 2023 by Lyst.

“In its 30th anniversary year, Miuccia Prada’s playful line became Lyst’s Brand of the Year for the second year in a row, with searches increasing 39% year-on-year,” the retailer said in its annual Year in Fashion report.

Those searches, according to Lyst, are the result of “viral products, celebrity-packed runway moments, hyped collaborations,” and “buzzy campaigns.”

The Miu Miu effect

The Italian brand, which

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