Style Q&A: Indigenous-owned beauty brand an option for ‘anyone who wants to experience the healing benefits of nature’
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Laura Whitaker is a big believer in accessibility to self-care products.
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“We believe natural skincare doesn’t have to be expensive,” the Ontario-based Haudenosaunee entrepreneur explains. “We love the feeling of using high-quality natural skincare and we want to make that experience available to as many people as possible.”
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That’s why, all individual products offered by her brand Wildcraft, which offers natural wellness products ranging from face serums to body creams, are priced at less than $35. We caught up with Whitaker to learn more.
Q. For those who aren’t familiar, what is Wildcraft?
A. Wildcraft is a Toronto-based artisanal skincare company. We create slow-crafted, luxurious and affordable natural wellness products designed to elevate your everyday rituals.
Q. What makes