The Australian artist today (Aug. 23) unveils Prince Neptune: The Label, and its range of eco-wear, from tees to hoodies, shirts, bandanas and more — all stamped with the freshwater god’s trident.
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Designed and founded by Simpson, and two years in the making, the label was “conceived with the planet and people in mind,” reads a statement.
“From the design and fabric considerations – to factory ethics and manufacturing processes – right through to the packaging and distribution services, the brand is intentionally eco-considered to conserve our planet’s resources.”
Simpson models some of the kit on his social channels. And like the man himself, the label is said to represent good times and chilling out. “Each garment is embroidered with the trident that to me represents broad ideals like freedom, confidence and