Puffers as a Total Look Are a Thing for Italian Outerwear Brands

The latest round of Milan shows said it loud and clear: Next fall’s statement outerwear is the overcoat. Yet even marquee names still sent puffers and more technical pieces down the runway.

For one, Prada’s cropped and collarless padded bolero jacket with a matching midi skirt and Jil Sander’s various windbreakers, anoraks and pants in lightweight technical fabrics suggested consumers aren’t done with utilitarian outerwear just yet.

More from WWD

The category’s specialists capitalized on the endurance of practicality in defining consumers’ adoption of winter jackets and sought inventive ways to update them, something offering padded total looks.

Premium contemporary brand Duvetica is rejigging its offering in hope of striking a balance between its positioning as a brand complementary to designer fashion and its performance-leaning spirit.

“Our goal is to increasingly tap into outdoor lovers; it’s more about broadening our reach than repositioning the brand,” said

Read the rest