A$AP Rocky named creative director of Puma, F1 partnership

A$AP Rocky has been named creative director for a partnership between Puma and Formula 1.

The rapper, designer and boyfriend of Rihanna will serve as creative director of the F1 partnership, which will “focus on the intersection of the sport and streetwear,” according to a press release from Puma on Monday.

Rocky, 35, will design clothing capsules and bring a new perspective to the brand with his “fashion knowledge, style and cultural expertise,” which will influence Puma’s “seasonal design directions” going forward.

“Working with brands as iconic as PUMA, and as innovative as F1, has been truly inspiring,” Rocky shared in the release. “When the world sees what were (sic) doing, I believe a shift will happen with how brand’s (sic) approach taking risks and working with diverse creatives.”

rocky-2.jpg?width=600&height=750&fit=crop&format=pjpg&auto=webp 2x” decoding=”async” alt=”A$AP Rocky has been named creative director of a recent partnership between PUMA and Formula 1.”/


Read the rest