L.A. Has a New Fashion Destination for Up-and-coming Designers

Persian creative Mina Alyeshmerni is bringing her online fashion boutique to a brick-and-mortar space with the opening of Maimoun at 8400 West Third Street in West Hollywood, not far from the popular Raquel Allegra and Noodle Stories boutiques.

Maimoun is derived from the Persian word “meh-moun,” meaning the company invited to visit one’s home for a gathering, and the store is designed to feel welcoming, with tasseled floor cushions inviting customers to stay and discover the up-and-coming brands Alyeshmerni has selected.

More from WWD

“After being online for seven years now, it’s nice to have a home for everything and see it all together,” said Alyeshmerni, who moved from Brooklyn to L.A. during the pandemic. “I’m hoping to champion a little of New York in L.A., continue to work with emerging talent, and have this space continually change with one-off pieces or collaborations we might do.”



Taking a spin

Read the rest

Puffers as a Total Look Are a Thing for Italian Outerwear Brands

The latest round of Milan shows said it loud and clear: Next fall’s statement outerwear is the overcoat. Yet even marquee names still sent puffers and more technical pieces down the runway.

For one, Prada’s cropped and collarless padded bolero jacket with a matching midi skirt and Jil Sander’s various windbreakers, anoraks and pants in lightweight technical fabrics suggested consumers aren’t done with utilitarian outerwear just yet.

More from WWD

The category’s specialists capitalized on the endurance of practicality in defining consumers’ adoption of winter jackets and sought inventive ways to update them, something offering padded total looks.

Premium contemporary brand Duvetica is rejigging its offering in hope of striking a balance between its positioning as a brand complementary to designer fashion and its performance-leaning spirit.

“Our goal is to increasingly tap into outdoor lovers; it’s more about broadening our reach than repositioning the brand,” said

Read the rest

Mumbai-based Studio Renn gives an elevated interpretation of fine jewellery, which is now on display in New York

Mumbai-based jewellers Studio Renn will be showcasing their designs at Bergdorf Goodman, New York’s iconic luxury department store this month. Founded by husband-wife duo Rahul and Roshni Jhaveri in 2018, their abstract articulation and avant-garde aesthetic of fine jewellery has been pushing the envelope and breaking the mould of a diamond design house. And their efforts have not gone unnoticed–last month they won the Wallpaper Design Award for ‘Best Hidden Gem’ and in 2021 their acid-treated concrete ‘Strangler’ ring was recognised in the innovation category of Couture Las Vegas. 

This month the studio is presenting over 40 pieces in the Fifth Avenue salon—a feat only a handful of elite Indian jewellers have been privy to (and where Sabyasachi also showed last Fall). “We are very grateful to have the opportunity to showcase our work at Bergdorf Goodman. It is only with their support that young studios like us acquire an

Read the rest

Best Australian Jewellery Brands to Shop to Elevate Your Outfits

As POPSUGAR editors, we independently select and write about stuff we love and think you’ll like too. POPSUGAR has affiliate and advertising partnerships so we get revenue from sharing this content and from your purchase.

Working on my own jewellery brand for the last year, it’s been fascinating to see how one pair of earrings can look so different on each person. Every consideration matters from size to shape and colour to gem cut. Circle dangles can look delicate on one person and intense on the next. Each piece tells a story and helps someone express themselves.

And now with the growth of Australian jewellery brands over the last couple of years, expressing yourself via quickly shipped and locally designed pieces has never been easier. It makes us very excited. Because more brands equals more options! And that means outfits everywhere can go from plain to slayin’ with a few

Read the rest

5 Local Jewelry Brands You Should Have Under Your Radar

Stock up on your jewelry collection with these local jewelry brands

It’s already understood that jewelry can easily elevate any everyday ensemble. Although the trend in the world of accessories had a little bit of a jumble in the early years of 2010s, it took a different turn as time slowly went into the year 2020. From dangling feather necklaces and playful metal owl pendants, many fashion enthusiasts turned to dainty golds, charming gems, and a mix and match of metals. 

It’s a trend many had their fun experimenting with and seeing that it’s still a must-have, we looked around the realm of Instagram to see where you can get the next set of minimalist jewelry you can have in your collection. 

Paragon Pieces

The small business started out with their line of phone cases, and just two years ago, they ventured into jewelry. Their small line of accessories that

Read the rest

British fashion brand Rixo launches a collection of summer loungewear

Photo credit: Rixo

Photo credit: Rixo

Born in the living room of best friends Henrietta Rix and Orlagh McCloskey, Rixo has taken the fashion world by storm since its launch in 2015. Worn frequently by the likes of Holly Willoughby, Laura Whitmore, Kate Middleton, Christine Lampard and more incredible names, the brand has become a go-to name for those looking for easy-to-wear, timeless outfits.

Recently, the brand launched its collection of summer loungewear, just in time for the blazing heatwave that’s sweeping the country. Comprised of an updated edit of dresses and shorts sets crafted from soft cotton, the collection is ideal for warmer summer evenings. The pieces are intended to be worn both indoors and outdoors, and are adorned in paisley prints, mint gingham checks and petal embroidery.

Prices range from £135 to £185, and sizes range from 6 to 20. The gorgeous Alva Gingham Pyjama Short Set is

Read the rest