Persian creative Mina Alyeshmerni is bringing her online fashion boutique to a brick-and-mortar space with the opening of Maimoun at 8400 West Third Street in West Hollywood, not far from the popular Raquel Allegra and Noodle Stories boutiques.
Maimoun is derived from the Persian word “meh-moun,” meaning the company invited to visit one’s home for a gathering, and the store is designed to feel welcoming, with tasseled floor cushions inviting customers to stay and discover the up-and-coming brands Alyeshmerni has selected.
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“After being online for seven years now, it’s nice to have a home for everything and see it all together,” said Alyeshmerni, who moved from Brooklyn to L.A. during the pandemic. “I’m hoping to champion a little of New York in L.A., continue to work with emerging talent, and have this space continually change with one-off pieces or collaborations we might do.”
Taking a spin