Why The Attico Is Every Cool Girl’s Dream Designer Brand

If you’ve been scrolling through your Instagram feed and suddenly stopped on a celebrity dressed perfectly in feathers or a bright flush, chances are they’re wearing The Attico. A favorite among stars like Dua Lipa, Kendall Jenner, and Rihanna, the seven-year-old Italian maximalist label epitomizes the fun and fantasy that many yearn for in a post-isolation era.

The brand’s founders and designers, Gilda Ambrosio and Georgia Tordini, are their own brand of cool. The Milanese street style icons continue to forge new territory and grow their augmenting fan base, season after season — all while staying true to their effortlessly maximalist, at-times sporty, fun-loving ethos. Their first foray into runway, entitled The Morning After, debuted during Paris fashion week to great praise among celebrities, fashion critics, and the label’s devout fans.

runway/?page=3″ aria-label=”Appearing available for sale on their website”>Appearing available for sale on their website to the masses less than a week ago, The Morning After Runway collection is almost entirely sold out. Ms. Tordini and Ms. Ambrosio clearly enjoy toying with elevated ways of expressing themselves: The label encompasses shoes, bags, eyewear, and of course, ready-to-wear. Every piece seemingly brings wearers closer to creating a character. Cut-out gowns come with oversized, structured blazers, and lots of covetable fur coats that function as both warmth and provocation – like a wearable flokati rug.

While the line is built on the back of The Attico’s most popular designs – oversized cargo denim, sequins, and fur – the runway collection’s price point’s have elevated with the designs. A love for The Attico will cost the designer-clad upwards of $2,000 per ready-to-wear piece, while fur coats average about $8,000 and bags, $2,000. If buyers were slow to the draw, the secondary market will surely charge a premium for frenzied acquisition of the runway pieces.

This a steep refinement from the early days of the still-favorite tie-up Venus pump, and the neon Devyn mules spotted on every starlet last summer. And while The Attico may be trying to build a globally revered brand, they have certainly nurtured and retained a cult following ready to join them upstairs on their way to the top.